Portfolio of Success
McCormack Contracting
I partnered with McCormack Contracting to completely redesign their online presence, with a focus on showcasing the scale and sophistication of their work. The result is a clean, professional website designed to impress prospective clients and industry partners alike.
Miracle Manor
In 2018, I led the acquisition of an 8-room distressed hotel—conducting market analysis, developing detailed financial models, and securing $1 million in SBA financing. With just a $50K renovation budget, I elevated guest rooms, refreshed public spaces, and launched dynamic pricing, a loyalty program, and targeted digital marketing. The overhaul drove a 20% occupancy boost, 25% higher ADR, over 2× revenue growth, a 12% reduction in operating costs, and a 40% ROI upon sale.
The Royce Detroit
As founder and operator, I took The Royce from concept to community staple. I authored the business plan, secured $300K in SBA financing, and led the space’s design and build-out. Overseeing operations, inventory planning, vendor partnerships, and targeted marketing campaigns, I drove profitability by month six and delivered a 144% return on investment—establishing The Royce as Detroit’s go-to wine bar and retail destination.