Brand Strategist & Serial Entrepreneur
I help small businesses build brand equity, craft websites that convert, and develop financial plans for sustainable growth.
Snapshot of Expertise
Design Manager
Led editorial design for The New York Times, building intuitive interfaces that engage millions.
Serial Entrepreneur
Envisioned, launched, scaled, and sold a wine bar and a renovated boutique hotel—each delivering solid ROI.
Financial Planning
Provided data‑driven FP&A and strategic forecasts that fuel sustainable growth for small businesses.
Where vision meets profit.
Here’s how I can help
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Conversion‑Focused Web Solutions. I build intuitive, brand‑aligned websites that guide visitors to action—whether that’s booking a room, signing up for your newsletter, or requesting a quote.
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Turn your numbers into a clear growth roadmap. I deliver budgeting, forecasting, and financial modeling tailored to your business—equipping you with dashboards and insights to make confident, data‑driven decisions.
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Scale your hospitality brand with proven strategies. From pricing optimization and revenue management to operational efficiencies and targeted marketing, I partner with you to unlock new revenue streams and maximize ROI.
And who I work with
I partner with ambitious solopreneurs and small‑business owners—from boutique hoteliers and specialty retailers to artisanal cafés and creative studios—who value authentic branding but lack the internal bandwidth to execute. My clients demand conversion‑driven websites, data‑backed financial clarity, and hands‑on growth strategies that deliver measurable ROI. They’re ready to move beyond one‑off fixes and invest in a cohesive plan that aligns their online presence, finances, and operations for sustainable, scalable success.
